Been there, done that: some takeaways about AI from Forum 2018

Forum 2018 left us with some very interesting insights to face what’s left of the year, even though the event wasn’t only about artificial intelligence, we could collect many takeaways about: machine learning, voice recognition, virtual reality, and data analytics. This comes as no surprise, since those are the industry’s hottest topics at the moment.  Today we would like to share three after thoughts about the conference: Data is the king: we’ve talked non-stop about the customer’s journey and its importance for developing lasting relationships…Continue Reading “Been there, done that: some takeaways about AI from Forum 2018”

New Release 2.7.0

Another development cycle has been completed and our awesome engineering team has just released a new Prisma Campaign version. We continue to use all the incredible feedback that we receive from our customers working with Prisma on a daily basis, to deliver new and improved capabilities that increase effectiveness for marketing campaigns and other general communications to their clients. As usual, this release includes lots of new specific features and improvements, but the focus has been centered on a central topic: How to help financial…Continue Reading “New Release 2.7.0”

Meet us at The Financial Brand Forum!

We’re happy to announce we’ll be sponsoring The Financial Brand Forum 2018 (May 7-9 – Las Vegas), a conference where the fintech community gathers to hear the latest industry announcements, meet investors and identify new partners. The agenda will focus in financial marketing, you can check it here. We are going to present our smart omnichannel marketing orchestrator designed for Financial Institutions. We can show you how to deliver relevant, personalized and contextual messages using your customer data and knowledge, across all your digital and…Continue Reading “Meet us at The Financial Brand Forum!”

Prisma Campaigns listed in the Top 20 Most User-Friendly Marketing Automation Software report of Capterra

We are happy to announce that Prisma Campaigns has been named a Top 20 Most User-Friendly Marketing Automation Software by Capterra, the leading online resource for business software buyers. The ranking is an independent assessment that scores products based on their overall usability, customer service and user reviews published on Capterra’s website. If you’re interested in seeing the complete report you can do it here.

Meet us at LendIt Fintech USA 2018!

We’re happy to announce we’ll be sponsoring LendIt Fintech USA 2018 (April 9-11  Moscone West – San Francisco), a conference where the fintech community gathers to hear the latest industry announcements, meet investors and identify new partners. The agenda will cover everything fintech, lending, digital banking and blockchain related. You can check it here.   We are going to present our smart omnichannel marketing orchestrator designed for Financial Institutions. We can show you how to deliver relevant, personalized and contextual messages using your customer data and knowledge, across all your digital and non-digital channels. Learn how to run effective omnichannel digital marketing…Continue Reading “Meet us at LendIt Fintech USA 2018!”

Love is a two-way street

Cross-selling is an excellent strategy, but only when it is well used. Overwhelming your audience with messages and offers may have an effect opposite to the one sought. You could end up filling the customer’s inbox or showing recurring popups with messages that the customer will only ignore. But, what if your communications weren’t only about sales? Imagine sending an offer to some of your customers about a personal ‘$50 discount’ to buy something before summer season with his/her credit card? Or what about sending…Continue Reading “Love is a two-way street”

Meet us at RBI 2018 EU!

We’re happy to announce we’ll be attending RBI 2018 EU (London, March 27th – 28th 2018) the Europe’s Premier Digital Banking Conference. Hear the latest industry announcements about fintech, open banking, machine learning, AI and more. You can check the agenda here. If you want to talk about our smart omnichannel marketing orchestrator designed for Financial Institution during the conference, please contact us. We can show you how to: deliver relevant, personalized and contextual messages using your customer data and knowledge, across all your digital…Continue Reading “Meet us at RBI 2018 EU!”

Growth Hacking principles to improve bank’s marketing

The ‘Growth Hacking‘ concept emerged at the beginning of this decade as part of the entrepreneurship culture in Silicon Valley. It was driven by the need for startups to make their business grow in the absence of large marketing budgets, typically available in large corporations.  The answer to the challenge came through ‘hacking’ the system, leaving aside traditional approaches to marketing and looking for a more effective way through the intensive incorporation of technology. That’s when the role of ‘Growth Hacker’ appeared as a hybrid…Continue Reading “Growth Hacking principles to improve bank’s marketing”

New release v2.6.81

January has come to pass and we have exciting news to share! We’ve released a new version of Prisma Campaigns, which is a result of the hard work of our team during the last weeks. Lots of the new features are the result of feedback provided by our clients while working closely with them implementing effective campaigns in the real world. Within the improvements in this release, there are a few we would like to highlight:   New Campaigns Planner: Financial Institutions handles dozens of simultaneous campaigns, each with specific offers, so they must be able to prioritize and coordinate…Continue Reading “New release v2.6.81”

Top 2018 trends for Financial Institutions that will shape the world

New year, new rules, 2018 has started with extra fuel, so, we are here to share some vital information, we are going to talk about the most important trends that you should take into account this year. We’ll be sharing the results of a study performed by Digital Banking Report, focused on retail banking and credit unions.   We know what the main challenges of the current banks are and surely so do you: effective cross-selling, deepen relationships with customers, improve share of wallet, and increase products per household. Unsurprisingly, some of the trends we cover below touch this topic.  The first trend…Continue Reading “Top 2018 trends for Financial Institutions that will shape the world”